Direct Mail Postage Costings. Consider Design First


Direct Mail Postage Costings when designing your Direct Mailing Campaign.

Well targeted and fabulously designed direct mail is not only a highly successful marketing tool, but done well will have your target audience ripping open the envelope in anticipation. However do consider the postage costs.

Cost of postage should be the starting point for any direct mail campaign design.

It is important to take into account the cost differences between postage brackets. For the majority of jobs, postage cost will be far higher than the cost of design, print, and fulfillment. For example:

48pp A5 Brochure – 130gsm (97g) + C5 Envelope (8g) = 105g

48pp A5 Brochure – 115gsm (86g) + C5 Envelope (8g) = 94g

The weight difference created by using the different grades of paper shown above would create a difference in postage costs of £1,1400 for a mailing of 10,000 brochures.

Up to A5 and less than 100 grams is by far the cheapest postage cost. And the most economic is the Direct Mail Postcard.

Pack a Punch with Direct Mail Postcards

Postcards are the most effective direct mail method and cheapest in terms of postage and of course there are no fulfilment costs or worries about whether the envelope will be opened.

Whilst postcards are not appropriate for certain mailings they should be seriously considered for part of the overall direct mail marketing campaign. Postcards are perfect as a stand alone mailing.

Size Matters

Consideration for the envelope size is fundamental to the postage cost.

Consider options for envelope sizing at the outset.

Also the envelope is much more than a functional necessity for posting; it can be a big part of the design experience. Clever design and brilliant copywriting can make opening an envelope irresistible.  Think about:

  • Full colour images on the envelope to arouse interest and start building buy-in.
  • Intriguing text that has the recipient ripping open the envelope to find out more.

Don’t hide great design – put it where your target audience will see it immediately.

Self Mailers

Just like the postcard. Self Mailers do not need envelopes. Folded self-mailers can be sealed with a glue strip, glue dot or clear tabs. A little more costly than the single postcard but allowing your imagination to go wild. Self Mailers can be die-cut into really original and exciting attention-grabbing shapes.

Polythene Wraps.

Polythene is popular for brochures that want to be seen immediately.

If the mailing needs an outer then polythene being lighter than paper could make a difference to the postage costs.

Advise is always available

Call t 01202 300000 or

Direct Line 07796876898

EM enquiry@coastal-direct-marketing .com

Premium Data Lists


Premium Data Lists

We are pleased to announce that here at Coastal Direct Marketing, we can source the data lists you need for your direct marketing campaigns. We work with only the best in the data industry to ensure you will receive accurate data that’s regularly updated by a team of UK based telephone researchers.

* Target the right customers for your marketing campaign
* Targeted Business and Consumer Lists – regularly updated
* Easy access to the UK business and consumer universe at affordable prices
* Specialist lists available ie New Movers for both business and consumers lists

Coastal Direct Marketing are able to source databases across any industry sector. We can also profile your requirements on locations across the UK and size of businesses in terms of employee numbers and turnover. Each record supplied comes with the company name, mailing address, telephone number, contact name job title, email address, number of employees and industry description.

For your peace of mind, the databases we source include a 100% guarantee. This means that if you were to receive any incorrect records, then we will be able to replace them for you free of charge or provide a refund for those records. We are also able to supply some samples from any databases of interest free of charge, so you can see what you would be getting before you commit to an order.

If you looking to launch a direct marketing campaign but you don’t have the data required, then we can help today by supplying you with legally compliant contact information which has the required opt-ins under current legislation.

For more information or to request some samples, please email Suzanne Langley or call us on 01202 300000 or 07796 876 898. We look forward to hearing from you.